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THE WORLD'S LARGEST ONLINE ADVERTISING EVENT

  • 25,000+attendees
  • 80+speakers
  • 160+countries
  • 12+tracks

Welcome To Ad World

Join 25,000+ of the world’s brightest minds in advertising to learn, share secrets and connect online.

For two days on 11-12 October 2022, Ad World will stream 12+ Digital Advertising Tracks, consisting of hyper-focused speeches, panels and live Q&A sessions to help take your business to the next level.

The all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.

“A new standard for digital events.”

snapchat

“One of the most useful can-use-it-now advertising conferences I’ve seen!”

facebook

“The event for visionary advertising ideas.”

microsoft

Explore Tracks

It's like 12 Events In One

NEW: TIKTOK MASTERY

TIKTOK ADS 101 / GOING VIRAL ON TIKTOK / TIKTOK BRAND BUILDING / SCALING TIKTOK ADS / TIKTOK ACCOUNT SAFETY / TIKTOK VIDEO SCRIPTS / CREATOR-MADE SPARK ADS / TIKTOK AUDIENCE TARGETING

WHAT YOU WILL LEARN:
WHO YOU WILL LEARN FROM:

NEW: BRAND BUILDING

OMNICHANNEL MARKETING / COMMUNITY BUILDING / SUBSCRIPTIONS & LOYALTY / INFLUENCER MARKETING / CROWDFUNDING / BRAND STORYTELLING / AUDIENCE GROWTH / MAXIMIZING CLTV

WHAT YOU WILL LEARN:
WHO YOU WILL LEARN FROM:

NEW: ECOMMERCE

BFCM MASTERCLASS / FUTURE OF ECOMMERCE / MOBILE COMMERCE / PRODUCT PHOTOGRAPHY/DESIGN / BRAND ACQUISITION STRATEGIES / USER RETENTION FRAMEWORKS / DTC VS OMNICHANNEL MARKETING / MARKETPLACES & SOCIAL COMMERCE

WHAT YOU WILL LEARN:
WHO YOU WILL LEARN FROM:

NEW: ADVERTISING AGENCIES

AGENCY GROWTH BLUEPRINTS / RECRUITING & RETAINING TOP TALENT / SERVICES ROADMAP & PLANNING / BUILDING IRRESISTIBLE OFFERS / LEAD GENERATION CHANNELS / CLIENT RETENTION / PICKING PROFITABLE NICHES / ACCOUNT MANAGEMENT TIPS

WHAT YOU WILL LEARN:
WHO YOU WILL LEARN FROM:

THE METAVERSE & WEB 3.0

Invest in digital assets intelligently.

WEB 3.0 MARKETING / NFTs & DIGITAL ASSETS / AR/VR ADVERTISING / VIRTUAL COMMERCE / DECENTRALIZED WEB / CREATING AR & VR CONTENT / VIRTUAL WORLDS / METAVERSE HEADSETS

WHAT YOU WILL LEARN:
WHO YOU WILL LEARN FROM:

CONTENT MARKETING

Gain exposure and ignite sales.

BUILDING CONTENT FUNNELS / AD COPYWRITING RECIPES / VIDEO SHORT-FORM CONTENT / CREATOR ECONOMY / AI COPYWRITING / PERSUASION HACKS / CONTENT DISTRIBUTION CHANNELS / CONTENT RANKING STRATEGIES

WHAT YOU WILL LEARN:
WHO YOU WILL LEARN FROM:

LEAD GENERATION

Attract endless high-quality opportunities.

OUTBOUND SALES SEQUENCES / FULL-FUNNEL STRATEGIES / ADVANCED CRM TOOLS / MAXIMIZING LEAD ROI / SPLIT-TESTING STRATEGIES / INCREASING LEAD QUALITY / ACCOUNT-BASED TARGETING / LEVERAGING INTENT DATA

WHAT YOU WILL LEARN:
WHO YOU WILL LEARN FROM:

MEDIA BUYING

Launch high-performing ad campaigns.

CAMPAIGN SCALING STRATEGIES / META ADS MASTERY / AUDIENCE TARGETING STRATEGIES / YOUTUBE ADS MASTERY / GOOGLE ADS MASTERY / CAMPAIGN SETUP BLUEPRINTS / FACEBOOK ADS ATTRIBUTION / OPEN WEB ADVERTISING

WHAT YOU WILL LEARN:
WHO YOU WILL LEARN FROM:

PERFORMANCE AD CREATIVES

Never run out of creative inspiration.

VIDEO AD FORMULAS / ADVANCED UGC ADS / THUMB-STOPPING HOOKS / AD FATIGUE HACKS / AD CREATIVE TEMPLATES / ECOMMERCE CREATIVES / DYNAMIC AD CREATIVES / CONCEPT CREATION STRATEGIES

WHAT YOU WILL LEARN:
WHO YOU WILL LEARN FROM:

DESIGN & OPTIMIZATION

LANDING PAGE DESIGN / UX OPTIMIZATION / PRODUCT PAGE OPTIMIZATION / SALES PAGE DESIGN / LEAD FORM DESIGN / KPIs & PERFORMANCE METRICS / TRAFFIC SOURCE OPTIMIZATION / CONTENT PERSONALIZATION

WHAT YOU WILL LEARN:
WHO YOU WILL LEARN FROM:

EMAIL & SMS MARKETING

NEWSLETTER BLUEPRINTS / EMAIL & SMS FLOWS / LIST BUILDING / SEGMENTATION / LIFECYLE MARKETING / RFM (RECENCY, FREQUENCY, MONETARY) / SUBJECT LINES MASTERY / PERSONALIZED EMAIL CONTENT

WHAT YOU WILL LEARN:
WHO YOU WILL LEARN FROM:

THE FUTURE OF ADVERTISING

Bulletproof your business for what’s to come.

MARKETING TO GEN Z / COOKIELESS TRACKING / FUTURE AD TECH / THE IMPACT OF 5G / FIRST-PARTY DATA / NAVIGATING CANCEL CULTURE / PREDICTION MODELS / NEW MARKETING CHANNELS

WHAT YOU WILL LEARN:
WHO YOU WILL LEARN FROM:

SPEAKERS

An unparalleled lineup of Ad World leaders have come to share their secrets.
They will present actionable insights, data-driven knowledge, and innovative ideas from the online advertising industry.

Ryan Deiss

Founder & CEO, Digital Marketer

Ryan Deiss

Founder & CEO, Digital Marketer

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THE FUTURE OF ADVERTISING TRACK

DESCRIPTION

Ryan Deiss is the Founder and CEO of The Scalable Company, DigitalMarketer.com, and a Founding Partner at Scalable Equity, LLC, a venture equity accelerator that builds and acquires B2B media and software brands. He is the creator of the “Customer Value Optimization” methodology, and has introduced and popularized many of the digital selling strategies that modern companies now take for granted. He is also the Founder and Host of "The Traffic & Conversion Summit", the largest digital marketing conversion conference in North America. Ryan is a best-selling author and a sought-after speaker who has shared the stage with top business leaders and celebrities like Sir Richard Branson, William Shatner, Gary Vaynerchuk, Rachel Hollis, Tim Ferris, Daymond John, and Dave Ramsey.

Raja Rajamannar

Chief Marketing & Communications Officer, Mastercard

Raja Rajamannar

Chief Marketing & Communications Officer, Mastercard & Author of Quantum Marketing

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THE FUTURE OF ADVERTISING TRACK

DESCRIPTION

Raja Rajamannar is responsible for successfully leading Mastercard’s marketing transformation, including developing its Priceless experiential platforms and the creation and deployment of cutting-edge marketing-led business models. He oversaw the successful evolution of the brand’s identity, pioneering Mastercard’s move to become a symbol brand and launching its breakthrough sonic architecture. Raja serves as President of the World Federation of Advertisers, is among Business Insider’s Top 25 World’s Most Innovative CMOs, Forbes World’s Most Influential CMOs, Adweek’s most tech savvy CMOs and ANA Educational Foundation’s Marketer of the Year. He is the author of the Wall Street Journal best-selling book, Quantum Marketing.

Molly Pittman

CEO, Smart Marketer

Molly Pittman

CEO, Smart Marketer

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MEDIA BUYING TRACK

DESCRIPTION

Molly Pittman is fascinated by marketing and committed to helping entrepreneurs build lives and careers they love. In 2012, Molly left her bartending job in Kentucky to become an intern at DigitalMarketer. In just four years, she became the company's Vice President, overseeing $100 million in ad spend, co-hosting the Perpetual Traffic Podcast, and mentoring over 10,000 business owners. Two years later, in 2017, she walked away from her "dream job" to ride the crazy rollercoaster of entrepreneurship. She currently serves as the CEO of Smart Marketer. In her free time, she leads the growth and funding efforts for a homeless animal shelter in Kentucky.

Matt McGowan

Director and General Manager, Canada, Snap Inc.

Matt McGowan

Director and General Manager, Canada, Snap Inc.

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NEW: BRAND BUILDING TRACK

DESCRIPTION

A born and bred New Yorker turned Torontonian who has lived on 3 continents, Matt has worked alongside executives and founders representing some of the world's best known and thousands of relatively unknown brands, agencies, and technology companies. Matt currently serves as a Director and General Manager of Canada for Snap Inc, the holding company that owns Snapchat, Spectacles, Bitmoji and Zenly.
Matt’s experience has led him to believe that a focus on building strong diverse teams can mean the difference between a successful business and one that struggles to attain its KPIs. Ensuring decisions are made that build on operational excellence within agreed upon strategic swim-lanes is the first and most important ingredient to achieving growth and prosperity.
Before Snap, Matt served as President and a member of the Board of Directors at the SaaS juggernaut Adestra, an enterprise martech Email Service Provider and Marketing Automation Platform. Adestra was acquired by Upland Software in Dec 2018.
Prior to Adestra, Matt was focused on expanding Google and YouTube’s leadership in the advertising and marketing space, where he ran strategy for the team that managed the Big 6 Holding Company relationships. Matt also held leadership positions at Incisive Media (acquired), PropertyRoom.com, Headland Digital Media (acquired), and Charles Schwab.
With a strong background in corporate strategy, sales, and marketing, and deep executive relationships Matt is also an active adviser, board member, shareholder, LP and volunteer.

Alex Cattoni

Founder, The Copy Posse

Alex Cattoni

Founder, The Copy Posse

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CONTENT MARKETING TRACK

DESCRIPTION

Alex is a copywriter, marketing strategist and the founder of the Copy Posse, the raddest, baddest crew of copywriters on the Internet with over 200,000+ students worldwide.⁣
Since 2012, she has proudly partnered with some of the top transformational authors and brands in the industry, helping them massively increase profits through her iconic email marketing campaigns, list monetization strategies and industry-leading sales funnels.
Through her online programs, content and challenges, Alex has helped thousands of copywriters and entrepreneurs turn their passion for writing into full-time freedom and ignite their businesses with words that work.
Alex has been featured on Forbes, Mindvalley, Digital Marketer and is a 3-time speaker at Ad World.

Marc Lefkowitz

Director of Partner Development APAC, YouTube

Marc Lefkowitz

Director of Partner Development APAC, YouTube

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CONTENT MARKETING TRACK

DESCRIPTION

Marc Lefkowitz leads the scaled partnerships team for YouTube APAC. His team is responsible for managing large and strategic creators, artists, labels, enterprises, and media companies across the region. The team delivers exceptional management experiences to help their partners optimize and expand their YouTube businesses and create a positive and lasting impact on the world.
Prior to leading the Partner Development team in APAC, he managed several technical partnerships teams at Google, was a Senior Product Manager, and a Senior Software Development Lead at various companies throughout his 20 years of experience.
Marc has an MBA from the Haas School of Business at UC Berkeley and a BS in Computer Science from the University of Massachusetts, Amherst.

Savannah Sanchez

Founder, The Social Savannah

Savannah Sanchez

Founder, The Social Savannah

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PERFORMANCE AD CREATIVES TRACK

DESCRIPTION

Savannah Sanchez is one of the leading experts in TikTok media buying and ad creatives for ecommerce brands. Her speciality is creating TikToks ads that convert and she has built up a superstar team of content creators and editors to create TikToks each week for her clients. Savannah works with the hottest ecommerce brands including Fabletics, REVOLVE, Mixtiles, BlendJet, Sugar Bear Hair, and Our Place just to name a few. Her TikTok expertise has enabled many top ecommerce brands to scale.

Michael Burke

Managing Director, Branded Apparel & Durables, Google

Michael Burke

Managing Director, Branded Apparel & Durables, Google

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THE FUTURE OF ADVERTISING TRACK

DESCRIPTION

As Google’s Managing Director of Branded Apparel & Durables, Michael Burke leads a national sales team responsible for developing digital marketing strategies and solutions for some of the world’s largest brands and agencies.
In his seventeen years at Google, Michael has established a successful track record building and leading high-performing teams across several industries and products. Prior to focusing on Brand Manufacturers, Michael managed teams in Retail and Consumer Electronics, and led business development for Google Checkout.
During a year long exit from Google, he also led business development at Clickable, a VC-backed, growth stage start-up acquired by Syncapse.
Michael is a frequent speaker at industry events, covering such topics as the evolving retail landscape and shift to a brand direct economy, the evolution of personal data and privacy, and the application of machine learning in digital advertising and communication.

Phoenix Ha

Director of Paid Social, National Positions

Phoenix Ha

Director of Paid Social, National Positions

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MEDIA BUYING TRACK

DESCRIPTION

Phoenix Ha is the Director of Paid Social at National Positions, headquartered in Westlake Village, CA. With a robust background in creative brand development and digital advertising, she has adopted a 360-degree mindset to all marketing strategies. Cutting her teeth with industry-heavy hitters like Supra Footwear, K-Swiss Global, NIKE Footwear, TOPSHOP, American Apparel, ALDO Footwear, in addition to multiple collaborations with Disney, she has hit the ground running and has never stopped. As Director of Paid Social, her approach combines the worlds of data and creativity, keeping social campaigns agile, profitable, and high-performing even in the wake of iOS14.5. Her disruptive approach has resulted in 10x ROAS, new brand launches, and omnichannel methodology optimization. This paired with an Executive MBA positions Phoenix as a leader of tomorrow within the digital advertising space.

Kasim Aslam

Founder & CEO, Solutions 8

Kasim Aslam

Founder & CEO, Solutions 8

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MEDIA BUYING TRACK

DESCRIPTION

Kasim is the founder and CEO of Solutions 8, one of the world’s top-ranked Google Ads agencies. He’s the traffic coach for DigitalMarketer.com’s ELITE coaching program, was hand-selected by Ryan Deiss to help create DigitalMarketer’s new Paid Traffic Certification, and is the co-host of Perpetual Traffic (one of the top marketing podcasts in the world).

Lazar Žepinić

PPC Expert & CEO, Sellers Alley

Lazar Žepinić

PPC Expert & CEO, Sellers Alley

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MEDIA BUYING TRACK

DESCRIPTION

Lazar Žepinić is the Founder and CEO of Sellers Alley, a 7-figure advertising agency providing PPC marketing services to premium eCommerce sellers. The company has partnerships with some of the biggest brands, including Thrasio and TikTok. Sellers Alley is a fast-growing agency with experienced PPC specialists who create the most suitable and profitable strategies for clients’ needs and goals. Lazar and his team focus on delivering fast, measurable, and successful advertising results through a multichannel marketing approach, with Amazon Ads and TikTok Ads as the leading platforms. Lazar participated in many marketing events, summits, and workshops around the globe and continues to share expertise from his decade-long professional experience with others.

Jackie Quiring

Conversion & Direct Response Copywriter, Jackie Quiring Inc.

Jackie Quiring

Conversion & Direct Response Copywriter, Jackie Quiring Inc.

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CONTENT MARKETING TRACK

DESCRIPTION

Jackie is a conversion and direct response copywriter. Her superpower? Crafting sticky sales copy that speaks to a prospect’s deepest desires, and persuades them to whip out their wallets.
Her mission? To help great brands make a real difference in the world by promoting their life-changing products and services.
As a certified and award-winning expert, Jackie Quiring has helped 175 B2B and B2C brands worldwide generate billions of impressions, millions of clicks and over $100M+ in revenue since 2011.

Jess Chan

Founder & CEO, Longplay

Jess Chan

Founder & CEO, Longplay

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EMAIL & SMS MARKETING TRACK

DESCRIPTION

Jess Chan is the Founder & CEO of Longplay, a full-service retention & lifecycle marketing agency for DTC ecommerce brands. She bootstrapped the agency - scaling to 7-figures in revenue in the first 18 months, and since then the business has continued to scale sustainably and profitably with a remote team.
Longplay has generated $300M+ in email revenue working with clients from startup to $500M+.
As a previous Chief Marketing Officer of a multi-million dollar DTC ecommerce company, Jess built Longplay with a focus on systematic marketing strategies and intensive team development to provide a white glove client experience that achieves results.

Luke Kostka

Co-Founder & Creative Director, New Norml. Media

Luke Kostka

Co-Founder & Creative Director, New Norml. Media

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PERFORMANCE AD CREATIVES TRACK

DESCRIPTION

Luke Kostka is a creative who operates at the intersection of authenticity and action. He owns a content creation and production studio called New Norml Media that focuses on using a brand’s genuine personality, and where growth is a by-product. He is also a creative director for the digital marketing community “AdLeaks” which has over 250k followers within all groups including “Facebook Adbuyers”.
Based in Dana Point, CA, Luke utilizes the ocean for surfing, fishing, and the beach lifestyle, while playing guitar and singing originals are his side-passion.

Anthony Paluzzi

CEO, Palo Media Group

Anthony Paluzzi

CEO, Palo Media Group

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MEDIA BUYING TRACK

DESCRIPTION

Anthony Paluzzi is the founder and CEO of PALO, a leading performance-based agency focused on call marketing. Anthony heads up all strategic initiatives, project development, and overall company operations. Since starting as a solo affiliate in 2010, Anthony has grown PALO to one of the leading pay-per-call marketplaces for affiliates and advertisers to connect.

Margo Aaron

Writer, That Seems Important

Margo Aaron

Writer, That Seems Important

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CONTENT MARKETING TRACK

DESCRIPTION

Margo Aaron is a writer, recovering academic, and accidental marketer. She has taught over 4,000 students how to sell ethically, market honestly, and use words to inspire action. She holds a Master's in psychology from Columbia University and won the prestigious Walker award from Seth Godin's altMBA. Her website, That Seems Important, was named one of the Top 100 Websites for Writers by The Write Life, and her work has been featured in Thought Catalog, Entrepreneur, Thrive Global, Hubspot, ThinkGrowth, Growth Lab, Copyhackers, and Inc.

Taylor Lagace

Co-CEO, Kynship

Taylor Lagace

Co-CEO, Kynship

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NEW: BRAND BUILDING TRACK

DESCRIPTION

Co-CEO & Co-Founder at Kynship. Prior to co-founding Kynship, Taylor worked at Athletes First, an NFL agency, where he was responsible for marketing on behalf of NFL stars, such as Aaron Rodgers, Clay Matthews, and Deshaun Watson. From Athletes First, he transitioned to the digital marketing side of the influencer marketing space by building out the influencer department at Common Thread Collective, a growth agency mainly focusing on Facebook Advertising. Here, Taylor was responsible for creating influencer partnerships on behalf of 30+ brands and running Facebook ads in tandem with influencers. Taylor’s holistic learning and experience within this space has led him to a greater understanding of influencer marketing, which he hopes to share with others who aim to leverage influencers for the growth of their business.

Amanda Natividad

VP Marketing, SparkToro

Amanda Natividad

VP Marketing, SparkToro

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CONTENT MARKETING TRACK

DESCRIPTION

Amanda Natividad is VP of Marketing for audience research startup, SparkToro. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox. Amanda has spoken at marketing events like Demand Curve’s Growth Summit, and guest lectured at Columbia Business School and Cornell University.

Marcel García

CEO, Everest Marketing

Marcel García

CEO, Everest Marketing

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NEW: ADVERTISING AGENCIES TRACK

DESCRIPTION

Marcel García is the CEO of Everest Marketing, a digital marketing agency, who in just one year went from being a freelancer to having a young and dynamic team of more than 20 people spread all over the world and working remotely. The success of an organization where the members of the company are located thousands of km apart from each other? AHA, now that’s something we’re all interested in hearing about! You don’t want to miss this event, because Marcel will tell you the all the tricks+tools that will allow you to organise a team (even if they are in the North Pole), systemise workflows and scale marketing campaigns while you are having a mango daiquiri on some remote beach in Bali.

Past Speakers

Arianna Huffington

Founder & CEO, Thrive

Arianna Huffington

Founder & CEO, Thrive

DESCRIPTION

Arianna Huffington is the founder and CEO of Thrive, the founder of The Huffington Post, and the author of 15 books, including, most recently, Thrive and The Sleep Revolution. In 2005, she launched The Huffington Post, a news and blog site that quickly became one of the most widely-read, linked to, and frequently-cited media brands on the Internet. In 2016, she launched Thrive, a leading behavior change tech company with the mission of changing the way we work and live by ending the collective delusion that burnout is the price we must pay for success.
She has been named to Time Magazine's list of the world’s 100 most influential people and the Forbes Most Powerful Women list.
Originally from Greece, she moved to England when she was 16 and graduated from Cambridge University with an M.A. in Economics. At 21, she became president of the famed debating society, the Cambridge Union. She also serves on numerous boards, including Onex and The B Team. Her last two books, Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder and The Sleep Revolution: Transforming Your Life, One Night At A Time, both became instant international bestsellers.

Scott Galloway

Founder, Section4

Scott Galloway

Founder, Section4

DESCRIPTION

Scott Galloway is Professor of Marketing at NYU’s Stern School of Business and a serial entrepreneur. In 2012, he was named one of the world’s best business professors by Poets & Quants. He has founded nine companies, including Prophet, Red Envelope, L2, and Section4. He is the New York Times–bestselling author of The Four, The Algebra of Happiness, and Post Corona. He has served on the boards of directors of The New York Times Company, Urban Outfitters, Berkeley’s Haas School of Business, Panera Bread, and Ledger. He is a CNN+ host of a show on business and tech premiering Q1 2022. His Prof G and Pivot podcasts, No Mercy / No Malice blog, and Prof G YouTube channel reach millions. In 2020, Adweek named Pivot Business podcast of the year.

Tatiana Holifield

VP, Digital Content & Audience Engagement, SiriusXM + Pandora

Tatiana Holifield

VP, Digital Content & Audience Engagement, SiriusXM + Pandora

DESCRIPTION

A seasoned marketing executive with 15 years of experience in media, sports and entertainment, Tatiana Holifield has helped the world’s most influential brands thrive amongst the evolving digital landscape. Throughout her career, Holifield has launched new media practices, scaled global marketing divisions, and helped generate billions of earned and owned media impressions.
She currently serves as Vice President of Digital Content & Audience Engagement for SiriusXM & Pandora, where she is responsible for transforming the future of audio through digital and social media content and innovation.

Seth Godin

Marketing Visionary & Founder, Akimbo

Seth Godin

Marketing Visionary & Founder, Akimbo

DESCRIPTION

Seth Godin is the author of 20 bestsellers that have been read all around the world. His work has been translated into more than 35 languages. He is also the founder of the altMBA and The Akimbo Workshops—online seminars that have transformed the lives of thousands of people.
He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and—most of all—changing the way people see the world. You might be familiar with some of his books: Linchpin, Tribes, The Dip, and Purple Cow. His book, "This Is Marketing", was an instant bestseller around the world. His latest, "The Practice", was published at the end of 2020 and is already a smash hit.
In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (you can find this by typing “Seth” into Google) is one of the most popular on the internet. His podcast rests in the top 1% of all podcasts worldwide.
In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have completed his influential Akimbo and altMBA workshops, and continue to seek out his invaluable guidance. Seth Godin's Photography by Darius Bashar and Archangel

Tom Bilyeu

Co-Founder & CEO, Impact Theory Studios

Tom Bilyeu

Co-Founder & CEO, Impact Theory Studios

DESCRIPTION

Tom is the co-founder & CEO of Impact Theory Studios, a revolutionary digital studio that develops content on multiple platforms. An inspiring tech enthusiast, filmmaker, writer and serial entrepreneur, Tom previously co-founded the billion dollar brand Quest Nutrition which reached #2 on the Inc. 500 list of fastest-growing private companies. He has repeatedly proven he has a deep understanding of how to build, nurture and market to online and offline communities. Using this skill set, Tom’s mission is to empower people through entertaining content.
As a techno-optimist, Tom has a passion for the positive impact future tech has on culture and society. He sees the metaverse and NFTs as the ultimate intersection of art, digital tech and community. As an early adopter, he’s poured his extensive resources into expanding Impact Theory’s NFT industry presence at a rapid pace. He’s quickly established himself as a thought leader in the emerging NFT landscape with interviews on CNBC, Coindesk, The Defiant, Bloomberg and Fortune as well as speaking at NFT.NYC 2022 and Real Screen Live 2021 conferences.

Kipp Bodnar

Chief Marketing Officer,
Hubspot

Kipp Bodnar

Chief Marketing Officer,
Hubspot

DESCRIPTION

Kipp Bodnar is the Chief Marketing Officer of HubSpot, where he sets HubSpot’s global inbound marketing strategy to drive awareness and demand for HubSpot’s inbound marketing and sales products.
Prior to his role as CMO, Kipp served as Vice President of Marketing at HubSpot, overseeing all demand generation activity worldwide, building out the EMEA and APAC marketing teams, and managing HubSpot’s field marketing, localization, strategic partnerships, and social media efforts. Kipp serves as a marketing advisor for SaaS companies including SimplyMeasured, InsightSquared and Guidebook.
Kipp is the co-author of “The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More.” Kipp is an industry-leading speaker and blogger, and holds a BA in Journalism from Marshall University.

Ukonwa Ojo

Global Chief Marketing Officer, Prime Video & Amazon Studios

Ukonwa Ojo

Global Chief Marketing Officer, Prime Video & Amazon Studios

DESCRIPTION

Ukonwa Kuzi-Orizu Ojo, Global Chief Marketing Officer at Prime Video & Amazon Studios, leads global brand and originals marketing.
Ukonwa previously served as Chief Marketing Officer at M∙A∙C Cosmetics. Her illustrious career spans 25 years across various industries and includes positions as Chief Marketing Officer of Consumer Beauty at Coty, Senior Vice President at COVERGIRL, and brand and general management roles at Unilever, Reckitt Benckiser PLC, and General Mills Corporation.
Since joining Amazon, Ukonwa has led unprecedented global marketing campaigns for Prime Video’s biggest movies and series, including Coming 2 America, The Tender Bar, The Boys, The Marvelous Mrs. Maisel, Tom Clancy’s Without Remorse, and The Tomorrow War. During her time as CMO, the company has garnered five Golden Globe wins for Being the Ricardos, The Underground Railroad, Small Axe, and Borat: Subsequent Moviefilm, two Oscars for Sound of Metal, four Oscar nominations for Being the Ricardos and Coming 2 America, 19 ProMax Marketing Awards, and 20 Emmy nominations for numerous titles.
During her career, Ukonwa has received more than 50 awards and honors including Business Insider’s Most Innovative CMOs and CMOs to Watch, Forbes World’s Most Influential CMOs, WWD Brand Builder of the Year, Ebony Magazine Power 100, Fast Company’s Top 100 list of Most Creative People in Business and more. She is a Henry Crown Fellow at the Aspen Institute and a Member of the Executive Leadership Council. Ukonwa is a graduate of the Kenan-Flagler Business School at the University of North Carolina and holds an MBA from the Kellogg School of Management at Northwestern University.

Caitlin Lacey

Global Head of AR/MR Business Marketing, Meta

Caitlin Lacey

Global Head of AR/MR Business Marketing, Meta

DESCRIPTION

Caitlin Lacey is the global head of augmented reality and mixed reality (AR/MR) business marketing at Meta. With over a decade of experience at the company, Caitlin has dedicated her career to helping leaders harness the latest technology to drive value for their business. She’s excited to share more about the magic of AR/MR through insights and case studies that illustrate the value AR adds to people’s lives and to business.
Caitlin holds a master’s degree in English literature from San Francisco State University, is a former bartender who loves making margaritas from scratch, and lives in the Bay Area with her husband and two daughters.

Rand Fishkin

Co-Founder & CEO, SparkToro

Rand Fishkin

Co-Founder & CEO, SparkToro

DESCRIPTION

Rand Fishkin is the co-founder and CEO of audience research software startup, SparkToro. He has dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder.
When Rand is not working, he is usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he’ll happily pull back the curtain on big tech’s dark secrets.

Craig Clemens

Co-Founder, Golden Hippo

Craig Clemens

Co-Founder, Golden Hippo

DESCRIPTION

For over 15 years, Craig Clemens has been an ecommerce innovator, brand storyteller, and visionary builder of category-leading brands. As a copywriter, he has written many of the biggest digital ad campaigns in history, generating hundreds of millions of video views and upwards of 1 billion dollars in sales.
Presently, Craig is co-founder of Golden Hippo, America’s largest digitally native brand incubator, which under his leadership has become one of the fastest growing companies in the USA, scaling to 800 team members across 5 offices with no outside investor capital.
Prior to Golden Hippo, Craig founded Breakthrough Media, a digital advertising company which reached 3 million dollars in annual revenues with just 3 employees. Craig began in online commerce in 2003 as a copywriter at Hot Topic Media, which he helped grow to 20 million in annual sales of relationship advice courses.
Craig and his wife Sarah are long time Well Members of charity:water, have funded over 1,200 cleft lip surgeries through a partnership with The Smile Train and Beverly Hills MD, and have built education centers in Guatemala and Kenya through partnerships with The Unstoppable Foundation and Pencils Of Promise.

Brandon Smithwrick

Content Lead, Squarespace

Brandon Smithwrick

Content Lead, Squarespace

DESCRIPTION

Brandon Smithwrick is a content marketing specialist based in Brooklyn, New York who focuses on organic social media growth for fashion, lifestyle, and tech companies. With 6+ years experience, he prides himself in doing anything to create quality content that enhances brands aesthetically, while driving impact across channels.
Currently, Brandon is the content lead at Squarespace, the all-in-one website builder. However, prior held a Social Media Strategy position at Ralph Lauren.

Elliott Nix

Head of Video Sales, Retail & B2B, Google

Elliott Nix

Head of Video Sales, Retail & B2B, Google

DESCRIPTION

Elliott is Head of Video Sales at Google, focused on Retail & B2B. In this role, Elliott is responsible for shifting marketing to a video-neutral approach to mirror the shifts in consumer viewing habits. Elliott is a 13-year Googler, with over 20 years in media & advertising. His experience includes TV buying, V.O.D., search, programmatic and online video sales.

Alessandra Mariani

Brand Strategy Lead, Southern Europe, TikTok

Alessandra Mariani

Brand Strategy Lead, Southern Europe, TikTok

DESCRIPTION

Alessandra Mariani is Brand Strategy Lead for TikTok Southern Europe and Co-Lead of [email protected] EMEA. Her professional journey began in experience and advertising agencies. Two years ago she landed at TikTok, where her job is to define the role of the platform for brands and to consult with them on how TikTok can help them achieve their business objectives. Over the years, she has worked with the world’s biggest brands and developed their brand identities, repositioning, marketing strategies and thought leadership. She coined the term Generation T(ikTok) and is a regular speaker at events. Alessandra strongly believes in the power of having diverse and inclusive role models, as they produce a permanent positive impact on the present and future of our society: our youth. She is also passionate about startups, sustainability, and mental health – basic but never-for-granted ingredients that are fundamental to building a better world.

Shay Howe

Senior Vice President of Platform Strategy, ActiveCampaign

Shay Howe

Senior Vice President of Platform Strategy, ActiveCampaign

DESCRIPTION

Shay Howe is the Vice President of Platform Strategy at ActiveCampaign, where he leads platform experience and ecosystem, strategic partnerships, and product, front-end, and communication design.
He works to make the customer a hero, helping them create ideal customer experiences through intuitive products, marketing, and integrations.
Prior to ActiveCampaign, he was Vice President of Product at Belly and Yello, where he was responsible for product strategy and design.
He has previously led product teams at multiple high-growth companies, including Groupon.
He has held in-residence roles as an advisor with the Techstars, Lightbank, and Prota venture portfolios.
Shay is the author of "Learn to Code HTML and CSS," published by Pearson Education.

Sir Martin Sorrell

Founder & Executive Chairman, S4 Capital

Sir Martin Sorrell

Founder & Executive Chairman, S4 Capital

DESCRIPTION

Sir Martin Sorrell is Founder and Executive Chairman of S4 Capital plc, which is building a new age/new era purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands.
Sir Martin was Founder and CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company. When Sir Martin left in April 2018, WPP had a market capitalization of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that.
S4 Capital plc merged with MediaMonks, its content practice, in July 2018 and MightyHive, its data & digital media practice, in December 2018 and has added nine further content and data & digital media companies to both practices in 2019, five in 2020 and twelve in 2021. It is listed on the London Stock Exchange under SFOR.Land after a little over three years, S4Capital plc has almost 7,000 people in 33 countries.
Sir Martin supports a number of leading business schools and universities, including his alma maters, Harvard Business School and Cambridge University, where he is an Honorary Fellow at Christ’s College, Cambridge. He also supports a broad range of charities through his family foundation. He has been nominated as one of the TIME100: The Most Influential People and received the Harvard Business School Alumni Achievement Award.

Kris Sugatan

CEO, Sugatan

Kris Sugatan

CEO, Sugatan

DESCRIPTION

Kris Sugatan is the founder and CEO of Sugatan, an eCommerce growth-hacking agency that's dedicated to growth and delivering surreal results. Sugatan focuses on growing eCommerce brands to 8 figures in revenue, using sophisticated and super creative Social Media Advertising strategies.

Anna Griffin

CMO, Intercom

Anna Griffin

CMO, Intercom

DESCRIPTION

Anna is the CMO of Intercom, where she leads the Product Marketing, Corporate Marketing, Demand Generation, and Growth teams to amplify Intercom’s voice in the market, establish the company as a leader in customer communications, and accelerate demand and revenue growth. Previously, she was the CMO of Smartsheet and SVP of Marketing at CA Technologies. Anna has over 25 years of experience as a senior marketing executive in agency, brand, and global marketing leadership positions, spanning consumer goods to enterprise.

Tomá Beczak

Facebook IQ Content Strategy Lead, Meta

Tomá Beczak

Facebook IQ Content Strategy Lead, Meta

DESCRIPTION

As content strategy lead for Facebook IQ, Tomá explores people’s shifting behaviors, needs and expectations. Focused on identifying the seismic shifts shaping our future, he and his team cover everything from AR to Gen Z.
Prior to joining Meta, Tomá worked in advertising, as a media planner, digital strategist, communications architect and brand strategist. He majored in linguistic anthropology at Brown University and remains passionate about language, culture and the many ways they shape each other.

Dennis Yu

CEO, BlitzMetrics

Dennis Yu

CEO, BlitzMetrics

DESCRIPTION

Dennis Yu is the CEO of BlitzMetrics, a digital marketing company which partners with schools to train young adults.
His personal mission centers around mentorship from his experience with helping people from all walks of life grow their expertise in digital marketing, sharing his insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.
Dennis is an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries, spanning 5 continents, including keynotes at L2E, PubCon, Conversion Conference, Social Media Marketing World, Gultaggen, and Marketo Summit.

THE ONLINE ADVERTISING EVENT OF THE YEAR

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LEARNING

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NETWORKING

NETWORKING 2.0

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CAREER DEVELOPMENT

Ad World is an IAB-approved event that will work towards IAB Certified Professional’s Continuing Education Credits. Together with the IAB (Interactive Advertising Bureau) all Ad World attendees will receive:

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*1 CE credit per 1 hour of content. Required: upload proof of session attendance.

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"The value from the networking and presentations is something that no amount of money can replace."

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THE AD WORLD COMMUNITY

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11-12 October 2022 - online

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Free 1-Year Replay Pass (worth $199)

company

Includes 1x free Basic Booth (worth $999)

  • Identified as a Company

  • Company logo on your profile

  • Ad World Featured Companies Webpage Listing

    info

    Have your company listed in the Ad World Marketplace hosted on the Ad World website leading up to the show. This is your chance for your company to get prime exposure to the advertising industry leading up to the show.

  • Free Basic Booth in the Ad World Marketplace

    info

    Have your company listed in the Ad World Marketplace hosted on the Ad World platform for the duration of the show. This is your chance for your company to get prime exposure to all attendees, marketers and other businesses during the show. Note: Limit of 1 free basic booth per company

  • 2+ days of 80+ speeches, panels and interviews

  • 12+ tracks spanning the industry’s biggest trends

  • Access live speaker Q&As

  • 1-on-1 networking with 25,000+ attendees

  • Customizable agenda

  • New: Access the exclusive Ad World Community Facebook Group (Attendees only)

  • Bonus: 1 Year all-access replays, marketplace & directory

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