Master
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29-30 MARCH 2023 • online

  • 20,000+attendees
  • 60+speakers
  • 160+countries
  • 7+tracks

Welcome To Ad World

Join 20,000+ of the world’s brightest minds in advertising to learn, share secrets and connect online.

For two days on 29-30 March 2023, Ad World will stream 7+ Digital Advertising Tracks, consisting of hyper-focused speeches, panels and live Q&A sessions to help take your business to the next level.

The all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.

“A new standard for digital events.”

“One of the most useful can-use-it-now advertising conferences I’ve seen!”

“The event for visionary advertising ideas.”

Explore Tracks

It's like 8 Events In One

AI IN ADVERTISINGNEW!
Automated Ad CreativesMastering AI PromptsAI & SEO Strategies

Automated Ad Creatives / Mastering AI Prompts / AI & SEO Strategies / Scaling AI Content / Crafting Video Scripts / Enhancing Video Ad Performance / AI & Ecommerce / AI Campaign Optimization

WHAT YOU WILL LEARN:

Transform Your Growth Experimentation Efforts With AI: The Ultimate Guide for 2023

The Future of AI & Machine Learning in Advertising: The Machines Won

and more!

WHO YOU WILL LEARN FROM:

Isabel Gan - Growth Product Manager (Unbounce)

Kasim Aslam - Founder & CEO (Solutions 8)

and more!

THE FUTURE OF ADVERTISING
Recession-Proof StrategiesMetaverse MarketingWeb3.0 Ads

Recession-Proof Strategies / Metaverse Marketing / Web3.0 Ads / Marketing to Gen Z / Cookieless Tracking / Future Ad Tech / Creator Economy / New Marketing Channels

WHAT YOU WILL LEARN:

Building an Integrated Media Approach for the Metaverse & Web 3.0

Building Utility & Engagement Into Your Brand’s NFT Launch

The End of Marketing Attribution

and more!

WHO YOU WILL LEARN FROM:

Seth Godin - Marketing Visionary & Founder (Akimbo)

Rand Fishkin - Co-Founder & CEO (SparkToro)

Antonis Kocheilas - Global CEO (Ogilvy Advertising)

Katie Hudson - Managing Director (Futurescapes, Publicis Groupe)

Timo Pelz - VP of Business Marketing (Reddit)

Fabiola Baglieri - Digital Content Creator (W.P.M)

and more!

POWERED BY:

CONTENT MARKETING
TikTok OrganicConversion CopywritingAI Copy & Creatives

Gain exposure and ignite sales.

TikTok Organic / Conversion Copywriting / AI Copy & Creatives / Influencer Marketing / Ad Copywriting Recipes / Persuasion Hacks / Content Distribution Channels / SEO Frameworks

WHAT YOU WILL LEARN:

Grab Your Audience’s Attention With Zero-Click Content (New Framework)

Rank Faster Than Traditional SEO Articles With This Templated Content

Market Like the 1%: Content Marketing Strategies From Billion-Dollar Businesses

TikTok for Brands: The Ultimate Growth Guide for 2023

and more!

WHO YOU WILL LEARN FROM:

Sofia Hernandez - Global Head of Business Marketing (TikTok)

Amanda Natividad - VP Marketing (SparkToro)

Alex Cattoni - Founder (The Copy Posse)

Dale Bertrand - President (Fire&Spark)

Jacques Spitzer - CEO (Raindrop Agency)

and more!

BRAND BUILDING
Community BuildingBrand StorytellingEcommerce Marketing

Community Building / Brand Storytelling / Ecommerce Marketing / Subscriptions & Loyalty / Personal Branding / Audience Growth / Maximizing CLTV / Building Customer Avatars

WHAT YOU WILL LEARN:

The Science Behind Going Viral on Social Media (60B Views Case Study)

Leverage the #1 Principle to Building a High-Growth Brand

Leveraging LinkedIn to Build a Personal Brand That Converts for You & Your Company

Build a Powerful Brand While Avoiding Cancel Culture [2023 Guide]

Drive Traffic and Revenue at Scale With PR and Affiliate Marketing

and more!

WHO YOU WILL LEARN FROM:

Ian Maskell - Global Marketing VP (Accenture)

Brendan Kane - Founder & CEO (Hook Point LLC)

Kyle Peters - Growth Hacker, Innovation & Strategy (Nestle)

Amanda Goetz - Founder (House of Wise)

Lauren Kleinman - Founder & CEO (Dreamday) and Co-Founder (The Quality Edit)

and more!

AD CREATIVES
TikTok AdsPerformance UGCVideo Ads

Never run out of creative inspiration.

TikTok Ads / Performance UGC / Video Ads / Data-Driven Creatives / Thumbstopping Hooks / Ad Fatigue Hacks / Concept Creation Strategies / Dynamic Ad Creatives

WHAT YOU WILL LEARN:

Dominate TikTok With This Ad Creative Strategy

5X Your Meta + TikTok Ads ROI in 12 Weeks With a Simple, 4-Step Ad Creative Process

Billion Dollar Persuasion Techniques: Drop CPA by 40% And Increase ROAS by 93% Using Consumer Psychology

The Inner Workings of an $11 Million Dollar Funnel Revealed

TV & ATL Marketing: The Secret Performance Channel for DTC

and more!

WHO YOU WILL LEARN FROM:

Sarah Levinger - Foudner (HG Performance Creative)

Dara Denney - Senior Director of Performance Creative (Thesis)

Anvar Jabirov - CEO (Creative Flywheel)

Martin Kocandrle - COO (VirtualAd)

and more!

MEDIA BUYING
MetaGoogleTikTok Ads

Launch high-performing ad campaigns.

Meta / Google / TikTok Ads / Lead Gen Strategies / Attribution & Tracking / Campaign Scaling Strategies / Audience Targeting Strategies / YouTube Ads Mastery / Campaign Setup Blueprints / Performance Max Campaigns

WHAT YOU WILL LEARN:

Optimize Your Ads Flywheel With 23 Fresh Content Angles ($13M in 3 Months Case Study)

The Anatomy of Unskippable Short-Form Video Ads That Generate Revenue

Recession-Proof Ad Spend Strategies for 2023 and Beyond (With Proven Case Studies)

Scale Your Media Buying During a Looming Recession With These Proven Tactics

Scale Ad Spend by 586% With This Influencer Program ($350M Case Studies)

Crush Social Media Ads Without Being Sleazy or Pushy ($100M/Year Spend)

Scale to $1.2M With 7 Unconventional Social Media Lead Gen Strategies

Recession Proof Your Ad Agency & Add $250K MRR With Lifestage Offers

and more!

WHO YOU WILL LEARN FROM:

Rose Jia - Head of Growth Marketing (Amazon Grocery)

Alex Fedotoff - CEO (D2C Brands)

Ralph Burns - Founder & CEO (Tier 11)

Robert Katai - Marketing Communication Manager (Creatopy)

Taylor Lagace - Co-CEO (Kynship)

and more!

CONVERSION OPTIMIZATION
Funnel BlueprintsCRO HacksMastering GA4

Funnel Blueprints / CRO Hacks / Mastering GA4 / UX Optimization / First-Party Data / Traffic Source Optimization / Content Personalization / Funnel Events Tracking

WHAT YOU WILL LEARN:

Lessons From Running a $100M Conversion Rate Optimization Program

Turbocharge Your Paid Ads With This 6-Step Funnel and Landing Page Blueprint

The 6-Part Anatomy of High-Converting DTC Product Pages

Grow Your Agency From Under 20K to $100K+ With These 27 Power Activities

10X Your Agency in 1 Year Through Niching Down and Offer Creation

and more!

WHO YOU WILL LEARN FROM:

Carl Weische - CEO (Accelerated)

Oliver Kenyon - Co-Founder (ConversionWise)

Jason Hunt - CMO (Merged Media)

Cory Crapes and Dawn Veltri - Co-Founder and Director of Marketing (RAEK)

and more!

EMAIL & SMS MARKETING
Building NewslettersMaster AutomationsRetention Strategies

Building Newsletters / Master Automations / Retention Strategies / Email & SMS Campaigns / Audience Segmentation / Lifecyle Marketing / RFM (Recency, Frequency, Monetary) / Subject Lines Mastery

WHAT YOU WILL LEARN:

Blow up Your Email Open Rate With 10 Human Behavior Secret Hacks

Boost Retention and Generate More Leads With 6 Proven Email Strategies

Tap Into a Trillion-Dollar Industry With This SMS Marketing Playbook (+Brand Case Studies)

Turn SMS Marketing Into a Money-Making Machine With Cart Recovery and Engagement Boosters

and more!

WHO YOU WILL LEARN FROM:

Kelsey Stevenson - Chief Product Officer (Bitly)

Nancy Harhut - Chief Creative Officer (HBT Marketing)

Melanie Balke - CEO (The Email Marketers)

Jess Vassallo - Founder & Head of Growth (Evocative Media)

and more!

POWERED BY:

ad world 2023 speakers

An unparalleled lineup of Ad World leaders have come to share their secrets.
They will present actionable insights, data-driven knowledge, and innovative ideas from the online advertising industry.

Seth Godin

Marketing Visionary & Founder, Akimbo

Seth Godin

Marketing Visionary & Founder, Akimbo

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THE FUTURE OF ADVERTISING TRACK

DESCRIPTION

Seth Godin is the author of 20 bestsellers that have been read all around the world. His work has been translated into more than 35 languages. He is also the founder of the altMBA and The Akimbo Workshops—online seminars that have transformed the lives of thousands of people.
He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and—most of all—changing the way people see the world. You might be familiar with some of his books: Linchpin, Tribes, The Dip, and Purple Cow. His book, "This Is Marketing", was an instant bestseller around the world. His latest, "The Practice", was published at the end of 2020 and is already a smash hit.
In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (you can find this by typing “Seth” into Google) is one of the most popular on the internet. His podcast rests in the top 1% of all podcasts worldwide.
In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have completed his influential Akimbo and altMBA workshops, and continue to seek out his invaluable guidance.

Antonis Kocheilas

Global CEO, Ogilvy Advertising

Antonis Kocheilas

Global CEO, Ogilvy Advertising

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THE FUTURE OF ADVERTISING TRACK

DESCRIPTION

Antonis Kocheilas is the Global CEO of Ogilvy Advertising. In this role, he is serving on the executive leadership team of Ogilvy Worldwide with the sole responsibility to harness Ogilvy's capabilities in branding, advertising, and content creation for the growth of brands and businesses under Ogilvy’s stewardship.

Sofia Hernandez

Global Head of Business Marketing, TikTok

Sofia Hernandez

Global Head of Business Marketing, TikTok

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CONTENT MARKETING TRACK

DESCRIPTION

Sofia Hernandez is the Global Head of Business Marketing at TikTok, where she helps brands around the world tap into the power of TikTok by challenging them to build innovative marketing strategies that drive culture on and off the platform. Prior to TikTok, Sofia was the Chief Client Officer at consumer insights platform Suzy where she was responsible for driving revenue retention and growth, informing the product roadmap, and ensuring the entire company was rooted in a ‘customer first’ approach. With over 18 years leading some of the most iconic global marketing campaigns for Fortune 500 companies including P&G, J&J, Netflix and Spotify, Sofia's passion for people and what makes them tick continues to fuel her keen understanding of how to drive successful connections between brands and the people that love them.

Katie Hudson

Managing Director, Futurescapes, Publicis Groupe

Katie Hudson

Managing Director, Futurescapes, Publicis Groupe

track-log.png

THE FUTURE OF ADVERTISING TRACK

DESCRIPTION

Katie Hudson joined Publicis in January 2022 as Managing Director, Futurescapes, PMX Global. At Publicis, she leads the development of global metaverse practice capabilities and she also leads the development of partnerships with an ecosystem of key metaverse experts, tokenomics and metaverse production specialists, and enablers of end-to-end integrated activation. She is currently working on metaverse strategy, planning, and activation for a range of global clients in fashion, health & beauty, entertainment, healthcare, automotive, food & beverage, CPG, and electronics.

Rand Fishkin

Co-Founder & CEO, SparkToro

Rand Fishkin

Co-Founder & CEO, SparkToro

track-log.png

THE FUTURE OF ADVERTISING TRACK

DESCRIPTION

Rand Fishkin is the co-founder and CEO of audience research software startup, SparkToro. He has dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder.
When Rand is not working, he is usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he’ll happily pull back the curtain on big tech’s dark secrets.

Ian Maskell

Global Marketing VP, Accenture

Ian Maskell

Global Marketing VP, Accenture

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BRAND BUILDING TRACK

DESCRIPTION

Ian Maskell is the Global Marketing Vice President at Accenture. Previously he spent 15 years with Mars Inc. (Snickers, M&M's, DOVE) and16 years with Unilever (Ben & Jerry's; Magnum; Cornetto). Currently with Accenture Song, Ian is an experienced operator & leader in 'responsible business'.

Timo Pelz

VP of Business Marketing, Reddit

Timo Pelz

VP of Business Marketing, Reddit

DESCRIPTION

Timo is Reddit’s VP of Business Marketing, driving the go-to-market strategy that showcases the power and effectiveness of Reddit’s ever-evolving advertising offering. He leads the team that connects Reddit’s Sales organization with the wider industry, giving voice to Reddit’s 100,000+ communities for advertisers of all sizes and verticals. Timo has over 15 years of experience spanning a wide range of marketing, including B2C, B2B, communications, strategy, sales, brand, and product. Prior to Reddit, he worked at Instagram where he led global business marketing across brand and product for the company‘s business and advertising solutions. Timo is passionate about creating audience-led work that enables businesses of all sizes to achieve their goals. He earned his bachelor’s degree in North American cultural studies and his M.A. in Political Science from the University of Bonn in Germany. When he’s not working, you’ll find Timo deep in his favorite Reddit communities r/parenting, r/Patriots, r/lawncare, r/TIL, and r/whereintheworld.

Rose Jia

Head of Growth Marketing, Amazon Grocery

Rose Jia

Head of Growth Marketing, Amazon Grocery

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MEDIA BUYING TRACK

DESCRIPTION

Rose Jia is an award-winning leader who currently heads up growth marketing for Amazon’s grocery division, including brands like Amazon Fresh. She and her team drive profitable growth through awareness, discovery, conversion, partnerships, and go-to-market initiatives. She is also considered a "Renaissance Marketer" — a multi-disciplined leader who leverages her wide and differing industry knowledge to build patented innovative products and solutions.

Kyle Peters

Growth Hacker (Innovation & Strategy), Nestle

Kyle Peters

Growth Hacker (Innovation & Strategy), Nestle

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BRAND BUILDING TRACK

DESCRIPTION

Kyle is a former CPG Founder of 5 years that now helps drive innovation and strategy efforts across multiple categories at Nestle.
As a Founder he was able to drive product velocity to 3x the category average, and worked with companies like Marriott, NFL teams, healthcare facilities and more. With the robust experience gained as a Founder he now takes that same tenacity and scrappy approach to help develop & test first-to-market innovations for Nestle's portfolio.

Kelsey Stevenson

Chief Product Officer, Bitly

Kelsey Stevenson

Chief Product Officer, Bitly

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EMAIL & SMS MARKETING TRACK

DESCRIPTION

Kelsey Stevenson is Chief Product Officer at Bitly. She’s responsible for leading product vision and strategy, and scaling of the company’s high performing product management and design teams focused on delivering a market leading, differentiated product suite.

THE ONLINE ADVERTISING EVENT OF THE YEAR

A VIRTUAL EVENT LIKE YOU’VE NEVER SEEN BEFORE

LEARNING

LEARNING

Attend a 2-day Masterclass: Learn the strategies, systems and insider secrets used by the top advertising experts across every major marketing channel.

Get access to 30+ hours of hyper-focused speeches, exclusive interviews, and in-depth panels covering digital marketing's hottest topics.

NETWORKING

NETWORKING 2.0

The networking event of the year: Meet the industry elite, network with 20,000+ marketers, advertisers, ecommerce brands, entrepreneurs and founders.

You will get to experience:

  • Access the exclusive Ad World Community Facebook Group for attendees to start networking and accessing exclusive content
  • Live Speaker Q&A Sessions: Get your questions answered by the experts.
  • Live Networking Mixers: Niche networking with likeminded people that have solutions to problems you’re looking to solve.
  • 1-on-1 networking: Ad World’s Smart-Match algorithm will help you discover people that can move the needle for your business.

LEAD GENERATION

LEAD GENERATION

Get more global leads: Forge valuable, long-lasting connections with industry-leading marketers and advertisers from across the world.

Really want to make a splash? Get an Ad World Booth and secure your company prime real estate in the Ad World Marketplace. Expose your company to the top 1% of digital and performance marketers, ecommerce brand owners, and agency CMOs.

CAREER DEVELOPMENT

CAREER DEVELOPMENT

Ad World is an IAB-approved event that will work towards IAB Certified Professional’s Continuing Education Credits. Together with the IAB (Interactive Advertising Bureau) all Ad World attendees will receive:

  • A “Certified Ad World 2023 Attendee” badge for your website, email signature, and LinkedIn profile
  • A printable digital certificate
  • Recognition as a “Certified Ad World 2023 Attendee”
  • Up to 24 CE Credits* towards your recertification as an IAB Certified Professional

*1 CE credit per 1 hour of content. Required: upload proof of session attendance.

WHAT ATTENDEES SAY ABOUT OUR EVENTS

"The value from the networking and presentations is something that no amount of money can replace."

"Ad World was the closest thing to an in-person event! Everything was there: value, online connections, deals and tons of learning!"

"I was consistently impressed by the quality and substance of presentations. There was no fluff, just actionable and thoughtful approaches to marketing."

THE AD WORLD COMMUNITY

TICKETS ON SALE NOW

Your all-access pass to join 20,000+ attendees on 29-30 MARCH 2023

29-30 MARCH 2023 - online

REGULAR

attendee

SALE PRICE
$49
FULL PRICE
$799

SALE ENDS IN 14 hours

  • Identified as an Attendee

  • Company logo on your profile

  • Ad World Featured Companies Webpage Listing

    info

    Have your company listed on the Ad World Featured Companies webpage hosted on the Ad World website leading up to the show. This is your chance for your company to get prime exposure to the advertising industry leading up to the show.

  • Free Basic Booth in the Ad World Marketplace

    info

    Have your company listed in the Ad World Marketplace hosted on the Ad World platform for the duration of the show. This is your chance for your company to get prime exposure to all attendees, marketers and other businesses during the show. Note: Limit of 1 free basic booth per company

  • 2+ days of 60+ speeches, panels and interviews

  • 7+ tracks spanning the industry’s biggest trends

  • Access live speaker Q&As

  • 1-on-1 networking with 20,000+ attendees

  • Customizable agenda

  • Access the exclusive Ad World Community Facebook Group (Attendees only)

  • Bonus: 3-Week all-access to Ad World 2023 replays, marketplace & directory
    Note: Yearly Replay Membership available on next step

REGULAR

company

SALE PRICE
$199
FULL PRICE
$999

SALE ENDS IN 14 hours

Bonus: 1-Year Replay Access

company

Includes 1x free Basic Booth (worth $999)

  • Identified as a Company

  • Company logo on your profile

  • Ad World Featured Companies Webpage Listing

    info

    Have your company listed on the Ad World Featured Companies webpage hosted on the Ad World website leading up to the show. This is your chance for your company to get prime exposure to the advertising industry leading up to the show.

  • Free Basic Booth in the Ad World Marketplace

    info

    Have your company listed in the Ad World Marketplace hosted on the Ad World platform for the duration of the show. This is your chance for your company to get prime exposure to all attendees, marketers and other businesses during the show. Note: Limit of 1 free basic booth per company

  • 2+ days of 60+ speeches, panels and interviews

  • 7+ tracks spanning the industry’s biggest trends

  • Access live speaker Q&As

  • 1-on-1 networking with 20,000+ attendees

  • Customizable agenda

  • Access the exclusive Ad World Community Facebook Group (Attendees only)

  • Bonus: 1 Year all-access to Ad World 2023 replays, marketplace & directory

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